@SeaGemsbyKatherine Your photos, titles, and tags look good from what I see.
The best thing you could do to generate traffic and sales for your shop right now is to keep making and adding more jewelry. More jewelry = more traffic = more sales. Once you have 150 pieces, Etsy will boost traffic to your shop. Tags and titles help customers find you if they are looking. Sales do entice if they know you. But, it's necessary to have a marketing plan to actively invite people to your shop.
Here's a simple template I use for marketing. The key to marketing is answering these questions:
1) Who are my customers?
- How old are they?
- What gender?
- What are my customer's interests?
- Where do they live?
- Are they educated?
- What kind of jobs do they have?
2) Where can I find my customers? Are they on Facebook, Pinterest, Instagram, elsewhere?
3) How does my product help my customers?
Once you know the answers to these questions, you'll know what to do and where.
Pricing can be difficult to determine because it is mostly psychological. I'm sure this is something you notice a lot in real estate. But, there are several methods you can use to find what works best for you. Here are common methods:
Cost-plus pricing: Selling price = cost price + profit margin
Competitive pricing: Set a price based on what the competition charges.
Price skimming: Set a high price and lower it as the market evolves.
Penetration pricing: Set a low price to enter a competitive market and raise it later.
Value-based pricing: Base your product or service’s price on what the customer believes it’s worth.
Also, this is historically a slow time of year for sales. About 75-80% of sales occur during the holiday season (October - December). Personally, I focus on making as much art as possible from January-August. Then I try to sell it all during the holidays. All other sales are just a bonus
