How to use Google Adwords Keyword Planner

[Former_Member]

I recognize that many people don't know how to use the Google Adwords Keyword Planner So I decided to give a tutorial. Everyone wants good SEO and this is a good way to research keywords phrases not only for your titles, but also for your tags.

1. Make an Google account (it's free) or sign in f you already have one.
2. Go to the TOOL tab and drop down to KEYWORD PLANNER
3. Go to SEARCH FOR NEW KEYWORD AND GROUP IDEAS
4 Go down to the third box that says PRODUCT CATEGORY and put in your product or follow the subcategories.
5. Go to the first box YOUR PRODUCT OR SERVICE and enter in any ideas you have for your item. You must hit enter after each idea.
6. Go to TARGETING and click on Google if you want Google and Search Partners
7. OPTIONAL:Then go to the gray box that says KEYWORD OPTIONS and click on the pencil icon. Turn on the top option that says "Only show ideas closely related to my search terms".
USE THIS FLAG: 1) when you want to only see suggestions very close to the keywords you entered. Do not check this flag if you want to see a larger variety of keywords.
2) The Broad search count should only be used as a guideline to see which keywords are more popular than others. Google no longer shows the Exact search count that would tell use exactly how often each keyword phrase was used each month.

8. Then click on the blue box that says GET IDEAS.

You will then see 2 tabs. The first one AD GROUP IDEAS gives you keyword phrases and their average monthly searches and subcategories. The second one KEYWORD IDEAS show you all the ideas you entered and a general monthly search averages.

Don't worry about the Competition (low, medium, high) as it only pertains to businesses paying for Google ads.

Also up at the top of the page you will see your product or service ideas (all the ideas you entered for your item(s). To the right you can MODIFY SEARCH. When you click on that, it will bring you back to your original ideas so you can eliminate or add more ideas.

I hope this helps everyone with their SEO.

[Former_Member]

Thank you so much for the tutorial I really appreciate it :)

[Former_Member]

I can't thank you enough for all this information I have wanted to find out about google keywords for the past year and I couldn't get any help. I am going to print this out there is too much to remember. I'm afraid my memory isn't what it used to be. Thanks again for all the help. deb

[Former_Member]

Deb, you're very welcome. I know how overwhelming it can get. I thought that i would never unerstand it, but I keep playing with it until I finally understood and got comfortable with it. I use is regularly.

[Former_Member]

Excellent! Thanks so much, Mary!

[TheFairLine]

Thanks too Mary! I get putting it on the backburner because I didnt know how to really use it. This will help lots!

Kare

[Former_Member]

I will be home Thursday and want very much to print this out. Please keep it posted till then. Thanks so much for all your help. I have learned a lot since I joined your team. deb

[Former_Member]

I have three google accounts. Gmail, Google+, and Google analytics. None of these accounts have a tool tab. What am I missing? :-(

[Former_Member]

@ Monica Jones
Look for Google AdWords

[Former_Member]

Mary, when you type in a catagory will it pull serches pertaning only to that catigory or is it just how many times that word was searched?

Example: My catigory was bracelets and the term recycled average was 6600 is that how many people searched for "recycled bracelets" or just "recycled"?

[Former_Member]

Monica,

You have to go to the Google Adwords and then click on it. It will bring you to your gmail account. Log in to it and then it will bring you to Google Adwords and the tool tab.

mary

[Former_Member]

Kim,

When you look at the Keyword Ideas it will give you the total number of searches for that category in a broad search. When I put in the keyword "bracelets" the total number in general is 550,000. The Ad Group Ideas will take the keyword "bracelets" and break it down further into more specific keywords.

Recycled bracelets in a broad search averages 210 p/mo.

Recycled does give you 6600, but that's more than just bracelets.

When you're looking for a keywords, you need to be specific. in your case, "recycled bracelets".

In a broad search, however, Google will pick up the keywords recycled bracelets, recycled and bracelets. Recycled bracelets just helps narrow down the search so that you're not lost in a sea of bracelets or recycled items.

Mary

[Former_Member]

Thanks that cleared it up! I have such a small catigory that I fit into, every key word phrase is important!

[PassionofLight]

Thank you so much Mary! I will be trying this out.

[TouchOfSilver]

This is perfect! Ever since the old keyword tool went away I've been having some trouble and therefore not using it much....can't wait to use it the way it was intended....thanks so much Mary!

[kikisjewelrybox]

Hi,

When using Keyword Planner do you search with Exact or Broad or another? What would it be?

Thank you,
Karen

[gracedmoments]

What a helpful and kind offering! Thanks so much. I will try this asap!

[TouchOfSilver]

Mary, just wanted to say that I followed your directions and finally got the results that are often talked about...thanks so much. The old tool was alot more intuitive for me...don't think I could have figured this out without you...♥

[Former_Member]

Thank you for posting this tutorial, it is very helpful!

[Eleven11Designs]

Thank you very much for this tutorial information Mary!! It will definitely be helpful. I have wanted to explore Adwords for awhile now in an effort to increase my visibility in Google Searches.

[Former_Member]

Great article ! I've printed it out and I'll be working on this tonight .

Many thanks
Rue

[Former_Member]

Karen,

You question refers to types of search, i.e. broad or exact. etc. Google doesn't do exact searches anymore. They are all broad based according to our captain, Mary. You do have the option to have your search based on: Only show ideas closely related to my search terms. Turn that on in the keyword filter area. I believe this is more of an exact search cause it narrows it down a bit. Still, it is a broad base search.

[Former_Member]

yes, thanks. It has answered some of my questions for the past year.

[naturegirl22]

Thank you, Mary! This is very helpful!

[Former_Member]

Hi all...I'm on Google adwords right now trying to find the TOOL TAB but I sure don't see it. The page just wants me to sign up for Google ads .
If anyone knows where the tool tab is let me know

Many thanks
Rue