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HOW TO PUNCTUATE LISTING TITLES FOR BEST SEO! There seem to be a lot of discussions going on lately about how to punctuate product listing titles for best SEO. It’s important, since if you don’t get it right, your listings might disappear from search results. Here are some quick tips. Keep this guide on hand for future reference! AT LEAST ONE SPACE BETWEEN PHRASES Make sure to leave at least one space between keyword phrases. That’s really all you need to know. Wasn’t that simple? In fact, you can use pretty much any punctuation mark you like between phrases, as long as you follow the rule above. I have my personal preferences, but the choice doesn’t affect SEO in the slightest. INSIDER SECRET #1 For good SEO, you actually don’t need any punctuation at all, just spaces between words. So why do we put in hyphens, slashes or something else? So the title will be readable. A long string of words is uncomfortable for customers, who want to be able to get the facts at a glance. INSIDER SECRET #2 Do you need capital letters at the beginning of every word in your title? Doesn’t matter for SEO. But for readability, it looks good. I prefer it. The most important thing, though, is consistency. All your titles should use the same punctuation and the same approach to capital letters. Here are some examples. Note: The keyword phrases are entirely fictional, for sample purposes only, and don’t reflect actual SEO research. HYPHEN ---Space on both sides (my preference) “Red Crystal Bead Earrings - Red Beaded Earrings - Swarovski Crystal Earrings” ---Space on one side only (works fine for SEO) “Red Crystal Bead Earrings- Red Beaded Earrings- Swarovski Crystal Earrings” ---No space (avoid, please) “Red Crystal Bead Earrings-Red Beaded Earrings-Swarovski Crystal Earrings” The hyphens in hyphenated words will be removed, so in the above example, “Earrings-Red” will be seen as “earringsred,” which is gibberish and won’t help you at all with SEO. COMMA ---Space on one side, after the comma (best choice) “Organic Cotton Baby Blanket, Organic Newborn Wrap, Cotton Blanket.” ---Space on one side, before the comma (not recommended) “Organic Cotton Baby Blanket ,Organic Newborn Wrap ,Cotton Blanket.” This is fine for SEO, but isn’t correct English punctuation and might look like a mistake to customers. ---No space (avoid, please) “Organic Cotton Baby Blanket,Organic Newborn Wrap,Cotton Blanket.” (See note about HYPHENS above.) SLASH ( / ) or PIPE ( | ) ---Space on both sides (best choice) “Printable Holiday Greeting Cards / Downloadable Holiday Cards / Special Occasion Cards.” “Printable Holiday Greeting Cards | Downloadable Holiday Cards | Special Occasion Cards.” ---Space on one side only (not recommended) “Printable Holiday Greeting Cards/ Downloadable Holiday Cards/ Special Occasion Cards.” “Printable Holiday Greeting Cards| Downloadable Holiday Cards| Special Occasion Cards.” I don’t think these look right, but use your judgment. This wouldn't hurt your SEO. DOUBLE SLASH ( // ) or DOUBLE PIPE ( || ) Not recommended. These take up unnecessary character space, aren’t particularly attractive and make it more difficult for customers to read the title easily. OTHER CHARACTERS (Any “fun” characters from the keyboard) Not recommended. They don’t look professional, and also distract customers from the items they’re viewing. NO PUNCTUATION (Avoid) As mentioned above (Insider Secret #1), it's best to have some sort of punctuation, rather than just a string of words. Avoid, please: "Ceramic Coffee Mug Birthday Mug Coffee Lovers Gift." NEED MORE? Visit The Copywriting Coach for daily tips on sales and marketing strategies, social media content, copywriting and SEO basics - http://www.facebook.com/groups/copywritingcoach Many business tips, writing advice, SEO basics, etc., are also archived on the blog: http://www.clavan.net/blog
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https://www.etsy.com/listing/1074301815/printable-south-america-map-bluish-green?ref=shop_home_active_1 https://www.etsy.com/listing/1036539427/japanese-bird-art-japanese-floral-arts?ref=shop_home_active_2 https://www.etsy.com/listing/1055949964/printable-new-zealand-map-bluish-green?ref=shop_home_active_3 https://www.etsy.com/listing/1040684929/tropical-printable-set-of-6-botanical?ref=shop_home_active_4 https://www.etsy.com/listing/1022568784/to-the-river-if-the-guest-house-edgar?ref=shop_home_active_5
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FOLLOW FIRST, THEN POST YOUR LINK: Follow the Twitter or Facebook page of the shop above your post and post your Twitter and/or Facebook links for the next member to follow. You can post as often as you like as long as you follow the shop above you. Here are mine: www.facebook.com/wingsdove www.twitter.com/wingsdove
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Good morning, everyone. I need your help and critique on my shop. I know I have items that need a complete overhaul (I’m taking it step by step), but with the latest listings, I’ve focused a lot on applying SEO. However, I'm not seeing good results. I’ve been on Etsy for many years, and my shop has fallen behind. I’m not getting favorites, and I think that affects my visibility in searches. Are my shop and items unattractive? Are my prices too high? All my items are handmade. I appreciate all your help in advance. Thank you from the bottom of my heart.
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Since Etsy landscape is always changing, I often find myself with product listings that look out of date or keywords that need updating. I was wondering if you self-audit your shop or ask someone to audit it. I am currently using Listadum to manage my shop, and it has an inbuilt SEO checker. But I was wondering if there are other tools that people know of.
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