Any messages to your shop through Etsy's message system are automatically copied to your registered email account, from Etsy's messaging server, so it is hard to be sure from just an email if it is genuinely from Etsy, or a scam from a random user.
Do not click on links or buttons in emails. Scammers have a habit of including links that go to similar but fake versions of Etsy pages.
Instead log in to your shop manager dashboard page, on the App or website. There will be notices informing you of any actions you need to take.
Check messages in the message area, only genuine messages from Etsy will appear in the "from Etsy" section.
Scammers often have user names that appear to be similar to "Etsy Support", often using special ASCII characters that look similar to normal letters but are not letters.
As a new shop you probably do actually have fees due.
Fees are automatically subtracted from your shop account balance, so the fees are automatically subtracted from your sales income. If you end the month with insufficient sales to pay off your fees you will have a negative account balance, that needs to be paid by the 15th of the month.
New shops post lots of new listings and the listing fees add up, so without any sales yet you probably do have to make a manual payment to Etsy.
Go to the Finances > Payment Account page on your shop manager. That will show what is due, and allow you to pay.
Don't rush, you have until the 15th, so any sales between now and then will automatically pay off your outstanding fees (without incurring any bank fees for card payments, if your bank charges).
But don't forget to pay by the 15th, as then your shop can be closed. Stick a post-it note reminder on your monitor / keyboard.
Lawrence (Clare's other half)
