Hi Karen,
I like the concept of recycling in your shop. the name also reflect that.
I would work on the overall appearance, photos can be brighter and try to choose lighter backgrounds, as the items are often lost on to bust background.
I love this burlap gift wrap
https://www.etsy.com/listing/229117743/burlap-gift-bag-burlap-wedding-bag?ref=shop_home_feat_4 Maybe try to shoot it on a plain whits background, of try a white canvas for a bit of a soft texture. This will bring out and emphasize the burlap texture much more. Also , you might want to consider offering a special discount of a wholesale purchase for this item. Say someone who sell jewelry would like to purchase a big amount of this one. You can open it to a whole new market , maybe do it in some other colors as well. Or white linen etc.
Also maybe try work on the banner. The key is to give a cohesive overall look, so the eye will not get too confused and potential buyers are able to get the idea of what it is you are selling in one glimpse. I hope this can help, good Luck to you!