I'm running a sale in my shop, but it's not showing to viewers until they click on the actual listing. So it's not obvious the items are on sale. Seems like a bug that needs to be fixed.

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Re: Sale not showing
I was having the same issue and this fixed it! Thanks!

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Re: Sale not showing
I'm having the same issue.

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Re: Sale not showing
I've reached out to tech support several times. Each time told my case is "escalated" but it's been over a week now so I'm getting frustrated. If you are also having this issue you can reach out to support this way:
https://help.etsy.com/hc/en-gb/requests/new?segment=selling#issue_sell_ship_order-contact_select

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Re: Sale not showing
We've reached out to support as well...multiple times. We actually first contacted them last year for their Labor Day Sales Event as that was the first time we noticed the glitch. So it has now been over a year without a permanent fix.
If you're a Star Seller I would definitely recommend chatting with Etsy and reporting this issue every day / week / month until it is fixed. Literally, all we can do is keep reporting it.

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Re: Sale not showing
Having the same issue! Anybody know the solution?!?!

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Re: Sale not showing
Same I found my listing searching as a normal Etsy buyer but it wouldn't show the 35% off sale even after clicking on it