I purchased an item from another seller, and I received several messages to my Etsy inbox (one right after another). None of them needed to be acknowledged as it was not a customer. One of the several messages went unread and dropped my percentage down to 83%
You need to answer all messages or mark them as spam if you want the star.
All initial messages need a reply or be marked as spam. It does not matter who sent it or why. It has always been this way.
We all answered at the same time.
OP, this is the most common question here. You're not alone in misunderstanding the rules, but now you know for the upcoming months.