#1: run a stats search to see what your top search terms are. To do this, you need to
~ go to your Etsy dashboard and click on the stats
~ change your stats so they are running your all-time numbers
~ in the middle of the screen, it will list the search terms that people entered your shop by searching
~these terms are going to be the cornerstone of your SEO
{using my shop justaddjewelry.etsy.com as an example, my most popular search terms are earring holder, earring tree, jewelry organizer, etc)}
#2 create titles that are phrases that twenty characters long using your best search terms separated by commas. Use the entire available space.
~The reason for using 20 character phrases is because that is how long a tag is.
~The strongest SEO you can have in your shop is title phrases that are duplicated EXACTLY in your tags and sprinkled EXACTLY throughout your description.
{again using my shop, because of what my best search terms are an example of a title for me would be Earring Tree, Jewelry Organizer, Stud Earring Holder, Travel Earring Storage, Lime Room Decor, Neon Room Decor, College Dorm Storage}
#3 copy and paste your title into your tags
#4 look at competitors who sell similar product and see that their tags are, start typing keywords into Etsy's search bar and see what phrases are recommended to round out your 13 tags
#5 EVERY SINGLE TAG needs to be a multi word phrase. Why? Simply, Etsy is a full marketplace. If you are selling earrings and you just tag them earrings, you are competing against 1,834,859 other items tagged with the word earring. If you use a descriptive tags like “red stud earring” then you are more likely to be found with strong SEO in the 11,686 results that are shown with that tag.
#6 sprinkle your strongest search terms throughout your descriptions. Also, whatever you think a customer needs to know about your product. Exact sizes, materials, options, etc