i need some advice please

i am having lots and lots of traffic but no sales. when i first opened in march, i had about 7 sales in the first couple months...since then, only a couple custom orders. i cannot figure out what is wrong so i could really use some critiquing! be honest but gentle please :)
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Former_Member
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Re: i need some advice please

I love your jewelry Susan!! Besides jewelry just being overly saturated the main thing that I notice are the photos. They are kind of busy as far as the shadows. I can tell you are taking photos in direct sunlight from the look of the harsh shadows. Not that my pictures are all that great but I noticed that my pics turn out better when I am on my back patio which has a roof so no direct sunlight but still natural light. It looks like the sun is behind you in a lot of the shots which is creating shadows. Look at your 6 strand pearl necklace shots as an example of the shadows. Try this photo editing site. Works great and is super easy! www.picmonkey.com. I just use the crop and exposure tools.
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Re: i need some advice please

I would suggest evaluating tags and titles. I would get rid of the word artisan unless you are seeing a lot of people searching that word. Do a lot of people search for hand-knotted? If I wanted to find a silver boho flower necklace I wouldn't think of some of the words you are using in your titles and you are using a lot of one word tags. That does not explain the drop in sales though.

I like to see necklaces on a mannequin or model. Some of the pictures look tangly. I would worry the item would tangle/knot up. Example

https://www.etsy.com/listing/184791793/artisan-crocheted-necklace-of-white?ref=shop_home_active_15

https://www.etsy.com/listing/194186670/crocheted-beige-silk-threadcord-necklace?ref=shop_home_active...

I would like to see a more fleshed out description. You do a pretty good job but more information makes me feel more secure. Who would this be a good gift for? How big are the beads? How long are the earrings total? Are they heavy?
Your policies look quite complete so if you put a bit more into the description it may help.

Some of your pictures are really good. Some are too dark or the background makes it hard to see the item. Use all your pictures. I like to show a ruler with the focal piece and show it in my hand so you have an idea of scale.

Have you changed your prices and then sales went down? Did you change anything? Are your prices comparable with others selling similar items? Sales are fickle. I might get 6 in one day or I might get nothing for two weeks. Don't get too worried about it, just constantly try to improve and trust your customer is out there. I bet sales pick up for you for Christmas.
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Re: i need some advice please

Lori, you bring up a good point, but it makes me wonder...

In my stats, I see what search words brought people to my listings. But how do I find out what search words are hot that I'm NOT using, and maybe could be using? I'm not going to use something that doesn't apply, but maybe there are hot search terms that I'm missing out on. Any suggestions?
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Re: i need some advice please

Annie - try the drop down words after typing in search box.
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Re: i need some advice please

Oh good idea! So the auto complete is probably based on the most popular entries? I put in "hat" and see bucket hat, womens hats, sun hat, baby hat, newborn hat, monogram hat, straw hat, hat pin, and crochet hat. So that tells me that style, gender, age, and feature would be important descriptive words. I do include some of those, but that would be a jumping off point to come up with more ideas. Thanks!

That kind of also gives me ideas of what's popular. Make more hats for women and babies than for men? Maybe! Or maybe make more for men, and fill a niche? Oh, the dilemma!
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Former_Member
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Re: i need some advice please

Annie, you can also do what I do, which is use a method that my company teaches its clients. This applies to Google, but since most of the world searches on Google for things it wants, it's a great way to pick keywords AND to find out what's hot.

First, are you familiar with the Google Keyword Planner? It's a tool that Google offers free because it hopes you'll buy ads. You plug in some phrases you're considering, and it tells you how many searches each phrase gets per month, and also gives you other related phrases.

A good primer on using the tool is here:

https://www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discuss/13988472/page/1

Once you know how to use it, you'll get lots of ideas. Then take the next step in my method: Take the number of searches from the Google Keyword Planner, and multiply it by 12 to get annual searches instead of just monthly.

Then Google your keyword phrases with quotes to eliminate results that include your words scattered around a page instead of all together -- example, if you don't use quotes around "throw blanket," you'll get pages with "throw" and "blanket" in separate places and the page actually has nothing to do with throw blankets.

You'll get a number at the top left of the search results page that shows you how many other pages on the web are also using your exact phrase.

Now take the annual number of searches and divide it by the number of existing pages that you got. This actually quantifies supply vs. demand in a numerical way. We call it the Keyword Competitive Index. If you get a number higher than 1, that means there are more searches for the phrase than there are pages that deliver it. That's solid gold!

Anything less than 1 means supply has outstripped demand, and your competition is harder to fight.

There are always surprises when you do this! That's how, for example, I learned that teal handbags are hot (and, when I then searched in on Etsy itself, learned that competition here is low). I keep a list of items that I can make in my niche that I discovered are hot through this method.

(One thing to keep in mind is that in *very* competitive markets, like jewelry and handbags, you're lucky to find anything over 0.3. You take what you can get, of course!)

Anyway, being older with my daughters and their friends not quite ready to get married, the whole burlap wedding linens thing was a total surprise to me until I was researching tablecloths.

Then there's the fact that "fashion" after the decade, such as "1950s" is MUCH more valuable of a phrase than "style" -- for ANY decade. Oh, and that 1980s fashion and 1920s fashion are the hottest of the last decade.

Hope this helps! Good luck with it all. My method is a lot of work, but as you can see, it helps you figure out what to sell, AND when you get the tags right, they drive traffic to your listings while you sleep!
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