Your clutches are super cute!
As for what to do, there are so many questions to answer before making a decision like this. No wonder you are going back and forth.
It's best to have a theme that runs throughout your shop in order to brand your business. In order to do that, you have to figure out what you want Lill's Loft to be. Here are some questions to think about:
What kinds of items are you happiest making? What brings you joy?
What do you have most success selling?
Who are the customers you wish to attract?
So, for instance, if you decided that you LOVE babies and that you sell baby items fairly well, you could focus on parents and grandparents as your customers.
Then the theme of your shop would be things for babies, things for moms and dads and gift sets to sell to grandparents. If this is the case, what is it about your clutches and tote bags that would be beneficial to moms? Make sure to list those benefits in the description. Use a picture of a mom with your items or fill the tote bag with items moms would use. Use keywords everywhere that appeal to moms.
Do you see how this works? First figure out what your main theme is - whatever you decide you want Lill's Loft to be. Then gear everything in your shop toward that theme, the banner, your keywords, your descriptions, your photos.
I do have a suggestion for your titles so that your items will appear better in search. Put your main keywords in the first 3 words of the title since that's what Etsy uses for search.
So instead of
" Handmade Blake Riley Grey and White Chevron Clutch, Chevron IPad Case, IPad Pouch",
use
"Handmade Chevron Clutch..." and fill in your other keywords later . Use the search bar at the top of the page to type in "clutch" and see what keywords drop down. Those are what people on Etsy are using to search.
