I use my shop's Facebook account to interact with potential customers - post photos of recipes in progress, poll about what I should try next, etc. It's important not to just spam everyone with links to your items and such. Have fun!
Gena Divine from BakeAllTheThings says It's important not to just spam everyone with links to your items and such --------- this. I post updates via my blog/twitter. I've definitely gotten sales from it. Hopefully Facebook will work for you.
You can also add your facebook page to your Etsy via Info & Appearance so current Etsy users can access your Facebook page.
Congrats Tammy!!! I'm in the same boat as you. Took me months before I had time to work on FB. I still don't understand it, but somehow 32 people have found me - lol
I've been told that I have to set up a personal account so that I can follow back. If it's as challenging (for me) as the business account was - it will be months before that's done.