✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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Subject: How to Ace Social Media
When: Monday, September 14 at 11:30 a.m. ET
Where: http://etsy.me/labs914
Who: Seller Education and YOU!
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Marketing your business on social media can be intimidating. Maybe you’re not sure how often to post or what kind of content is appropriate to share. But a strong presence on Facebook, Twitter, or Instagram is a great way to connect with your target market as well as build relationships with trendsetters and potential collaborators. Join us on September 14 at 11:30 a.m. US ET in the Online Labs (http://etsy.me/labs914), where we’ll discuss how to create a compelling social media presence. We’ll talk about choosing the right platforms, engaging your audience, and staying true to your values.

PARTICIPATE:
What’s your top question about using social media to grow your business? Share your question in the thread below and a link to one of your social media accounts. In addition to highlighting and answering your questions throughout the live event, we’ll call out shops from this thread that are doing an amazing job with social media. Ask for advice via Twitter using the hashtag #EtsySuccessChat now or during the live stream. We’ll be answering your questions when the session airs.

REMEMBER:
There are no sign-ups or automatic reminders for this session, so be sure to mark your calendar. If you are unable to attend, we will be posting a link to the archived version of the video in this thread after it has aired. Please note that if you would like to participate in the live chat, it will be available only during the stream.

DISCLAIMER:
This is a non-promotional team. This is not an open invitation to promote your shop or social media channel in this thread. If you are unsure of what you can post in the Etsy Success team, please review our guidelines: http://etsy.me/1Osc7iC
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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Hi friends,

Thanks to everyone who attended and participated in the lab today! Loved getting the chance to chat with you guys and answer your thoughtful questions.

Here's a link to the "What's Your Social Media Personality Type?" quiz that we discussed: http://etsy.me/1Y4a0WY

For more tips, check out our "Social Media Tips From an Etsy Expert" article: http://etsy.me/1NzuwLO

During today's video, we mentioned a little surprise. We'll be selecting an Online Labs Emcee for each session, who will continue the conversation of that day's lab here in the Success Team. Our first Emcee is Sandi from Special Indulgence! She started a thread sharing her top takeaway from today's lab here: http://etsy.me/1Lua6h4. Hop over there to chat about what you learned today and ask any of your lingering questions.

Thanks to all of you for posting links to your awesome social media accounts! We had such a great time looking through them. Here are a few that we particularly enjoyed:

SparklyTwig, whose Instagram is packed with stellar photography and cute behind-the-scenes shots: https://instagram.com/sparklytwig/

Havok Designs, whose Instagram and Twitter we chatted about today for their consistency, distinct style, and charming tone: https://twitter.com/HavokDesigns and https://instagram.com/havokdesigns/

SeasideSparrow, who we called out in today's lab for their customer appreciation, unique packaging, and cohesive aesthetic: https://instagram.com/seasidesparrow/

Design Reward Fashions, who rules at creating boards that appeal to her target market while mixing in her personal interests: https://www.pinterest.com/DesignRewindFas/

Liz Langley, who gives her audience a fun look into her life as a mom while drawing attention to her colorful artwork: https://instagram.com/lizlangley/

Restyled By Val, who crafts beautiful thematic Pinterest boards to show her personal taste: https://www.pinterest.com/restyledbyval/

Lex and Los, who we mentioned in the lab for their bright aesthetic and excellent weaving process photo: https://instagram.com/lexandlos/

Give Me Your Photo, who brings cohesion to their Instagram with a bit of nature in each photo. They also show lovely glimpses into their workspace!: https://instagram.com/givemeyourphoto_/

Marta Dalloul Art, whose Facebook page is chock-full of neat videos showing her watercolor painting process: https://www.facebook.com/MartaDalloulArt

HennySeashell, who shows off great behind-the-scenes photos of her equipment, workshops she's completed, and her packaging: https://instagram.com/hennyaugustien

Paper Bandit Press, who give their followers a peek at their process with videos of their letterpress printing process: https://instagram.com/paperbanditpress/

K.R. Sexton Art, who lets her personality shine through her hilarious tweets: https://twitter.com/krsextonart

KatieDid Productions, who does a great job of promoting other small businesses, reposting photos of her customers wearing her items, and celebrating her successes: https://instagram.com/katiedidproductions/

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Thanks again to everyone who submitted their accounts and who attended the lab! If you were unable to make it to the live session, here's a link to the archived video: http://etsy.me/archive091415

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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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Awesome, marking my calendar now! My favorite social media channel to use and peruse is Instagram, I love the beautiful pictures! I have been striving to present a cohesive look through branding and presentation, I'm wondering if it feels that way to others. I definitely struggle with "meaningful content" and look forward to this part of the discussion. Thanks for all the support and great tips! Here is the link to my Instagram account... www.instagram.com/beccasblues007
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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Very excited about this. I am embracing my passion and moving forward with getting it out there to a wider audience and really could use some help....thanks for the offering!!! :)
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Former_Member
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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Excellent! I need to work out the time to log on (as in the UK) looking forward to it!
Instagram is my favourite too. But I also struggle with meaningful content, I tend to go from jewellery to flowers and back again but with no story. I have started using the Layout app to put them all together in a cohesive look. But not sure I am quite there yet.
This is my account, looking forward to learning more. I LOVE the Etsy labs.
https://instagram.com/fancypantsjewellery/
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Former_Member
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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I would love to hear your thoughts on the necessity for posting different content specific to each of the different social media channel. Any suggestions/strategies you have on how to do so without spending all your time on social media would be welcome. Thanks!
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Former_Member
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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Sound very interesting for me!! I'm very excited about this! Thank you for the opportunity!
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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Hello. Thanks for the invitation. I love instagram.
www.instagram.com/knit_for_kids
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Former_Member
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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Looking forward to getting some invaluable tips!!
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umeone
Post Crafter

Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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Very interested in learning more. I just feel like I'm all over the place and maybe should be more concentrated on one venue.
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kidgiddy
Inspiration Seeker

Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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Maybe I focus too much on Instagram, but being a visual person and having a love for photography - it's what's most comfortable for me. I struggle with the idea of starting a new vine or periscope acct and spreading myself even thinner. How does a one person company do it all, do you have set schedules or preschedule? (Http://Instagram.com/kidgiddy)
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MartaDalloul
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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I'd be very interested in learning more about how to use links to products and shop without scaring followers away. Specifically on Facebook https://www.facebook.com/MartaDalloulArt
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Former_Member
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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I would love some input on increasing sales through Instagram and Wanelo in particular. Thanks so much. Can't wait to participate.

https://instagram.com/seasidesparrow/
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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I am looking forward to the lab. I use Google+, Pinterest,
I tend to neglect Tumbler and Facebook.
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Former_Member
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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I was doing well on Facebook, but interest has been slacking lately, and I'm struggling to keep everyone interested. I'm excited to see what I can learn here!
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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That would be the best help. Social Media gets intimidating. Not being a pro in this is a disadvantage. Any help in this matter would be truly appreciated
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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We can't wait to learn more and grow our business!
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JennyLU
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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I am interested. Knowledge is power. Social Media is so time consuming for an artist. I have our finger in all the channels but that is about it. Tips help a lot. Thank you!
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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I know Facebook is huge, and that posting to my Page there (www.facebook.com/backyardbrand ) is a great way to "brand" to folks who've Liked me. Further, there are many Groups on Facebook that share my brand's interests....

Is there a way BackyardBrand can share its Page posts to those Groups, as BackyardBrand (not as myself, Jim McLean)?

It would be a great branding skill to know how to share fb posts as one's brand (in my case, BackyardBrand).
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Former_Member
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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I can't wait! I do wonder though on choosing the right platforms. Also how often as you expected to post on each of these platforms daily? And how much of your personal life is expected or okay to post about? Also should your posts be focused around specific themes for each platform? And should the posts across platforms be the same or different?

Oh... Jeez I have so many questions I can't wait to hear what you have to say.

Cheers

Instagram.com/restyledbyvalerie
Facebook.com/restyledbyvalerie
Pinterest.com/restyledbyval
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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This sounds good. I am just starting to venture more into social media. I wont be able to attend this session, but really looking forward to the video. It's vacation time before the mad holiday rush.
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Former_Member
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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I really hope I can attend! (I have a 1-year old and my schedule isn't my own.) My questions are very similar to Valerie's (restyledbyvalerie). Should you have specific content for each platform? I wish I could do more product photos via Instagram, but I design digital instant downloads and custom stationery and don't have the means (yet?) to print every thing I design so people can see how it looks in person. I've asked customers to send me pics of my design when they use it at their parties, but that's few and far between. I also started a blog (per what I read on Handmadeology about having another place for potential clients to learn more about the artist) but I don't see traffic from the blog to Etsy. Great topic!! Thanks again!

Instagram.com/preperie_events
Facebook.com/preperie
Pinterest.com/preperie
Blog: www.preperie.com
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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I post everything I list onto Twitter and Pinterest, but I've never used Instagram. I'm unable to post to FB b/c my Etsy account wants to link to my personal page. I'm interested in figuring out how to get my account linked to my FB business page, and how to use Instagram. Thx, Etsy. Goooooo team!
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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I've just opened my shops and started on social media (so far only Facebook) and I feel like a baby foal trying to walk. It's kind of overwhelming, because there are just so many places to connect. I'd love to know which social media platforms drive the most amount business before I jump on everyone.
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ShadowfaxDesigns
Inspiration Seeker

Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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Monday September 14th is the Jewish Holiday of Rosh HaShana and I am surprised that anyone at Etsy would schedule this event during such an important date to all Jews. While there will be an archive, that will not be the same as attending live and following the discussion as it happens.
Perhaps someone at Etsy needs to obtain a Jewish calendar so this kind of conflict can be avoided in the future.
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Re: ✦ Live Video — September 14 @ 11:30 a.m. ET: How to Ace Social Media

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I find social media difficult to maintain and can be confused about what to post and how often, its a minefield and I know it would be helpful to finally get it right. Twitter : @hebentref and on Tumblr I am Moosecatdesign. My Etsy shop is looking seriously neglected and I don't feel confident about posting business items, instead choosing to post about all sorts of other things. Really looking forward to earning from this link.
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