Hi sellers!
We've long ago established that telling your story on Etsy (of your product, of yourself, and of your shop) is incredibly important. Today we launched a dedicated place in your shop where you can share your story with the world. In your shop’s new About page you can add pictures of your process and talk through the special details that set your shop apart. You can learn more and see some examples of this page in action, here:
http://www.etsy.com/blog/news/2012/introducing-an-about-page-for-your-shop/
So now that you have this blank slate, how do you go about telling your story? Before you pull your hair out, check out the following resources for tips and best practices to apply when storytelling:
- Tips for Your Shop’s About Page:
http://www.etsy.com/blog/en/2012/tips-for-your-shops-about-page/
- Why Your Product and Profile Need a Compelling Story (watch the video!):
http://www.etsy.com/blog/en/2012/why-your-profile-and-product-need-a-compelling-story/
Have you published yours yet? Do share a link to your shop’s About page when you’ve finished it. We can’t wait to read your story, and we might just might share a few of our favorite pages on Twitter!