SHARP.... Not blurred
LIGHT..... Not hard to distinguish what it is
COMPLIMENTARY BACKGROUND..... add some flavour...
DIFFERENT ANGLES
LARGE.... not a where's wally puzzlefinder
If you follow those rules then I guarantee your views and sales will improve...
well if the price is right too....
I took many of my photos in a hurry so I need to do a few reshoots as well.....
You do not need a fancy schmancy camera or a grand setup.
There are many You Tube videos around if you search for Photographing Jewelry
Some of the best photos I have taken are on the dining room table next to the window or out on the garden table in the shade....
And the beauty of todays digital cameras is that you can take heaps and pick the best at no extra cost...
My suggestions:
1. Look around etsy at the good photos of jewelry and the bad ones, which product would you purchase? If the photos are dark and dingy I move on very quickly and do not go to the next page!!!! And if I do so do others
2. Use Props... Shells, Books, Paper, Dolls, plates, cups, glasses, pencils, lace, material, doilies and so on..... choose to drape your jewelry on something that pleases you or just have something close..
There is nothing wrong with a plain background but get your lighting and sharpness spot on if you go for this option
The Nautical Necklace thatI have photographed in my shop was very difficult to photograph until I put it on the velvet... you should have seen the other results... boring . Not saying this is perfect but I think it is acceptable for etsy and is clearly defined.
3. Lighting.... Daylight is perfect. Choose a table next to a window that does not have sun streaming in though it... East is good for me in the afternoons. South is good too.
Outside: in light shade is fantastic, just like a light tent, especially for pearls.....
Direct sun rarely works
Mirror.- Once you have your piece placed and set up then get a small mirror and prop it on the opposite side to the window light.... it will reflect light back into the darker side of your piece. Do not let it completely flatten it.. a little difference between the two sides is good. When you look through the lens and move the mirror around you will see the difference is huge.
Daylight Globes are also acceptable as a light source but, and especially on pearls, that without a light tent setup then they are still a little harsh. You can put tissue paper over the globe to soften it but I reckon that the window light is less mucking around and always there.
4. FOCUS..
make sure that your piece is the thing that is in focus... everything else can be out but better to take a smaller photo where most is in focus and then go into Picassa or Photoshop to crop it down....
5. Make your item large in the frame, not so small we have to go look for it
6. Take as many angles of your piece as possilble......
Use photoshop, Elements or Picassa to adjust your image... lightness, brightness, contrast, color balance and size.....
There I hope that is of some assistance