I use it for both personal and my business. In my personal, I try to post genuine and meaningful things that I like and that are important to me. I post a few business things on there, but only when it seems appropriate because I don't want my friends to feel spammed. I simply want to remind them that I am an artist and where my stuff is. My business page is the opposite, Its strictly business. I highly suggest using Facebook, and twitter for that matter! They are both free and you can reach large amounts of people. The great thing about both of these tools is that people only "like" and "follow" things that they are really interested in so you can gain true fans of your work. :D Hope that helps!