Hi all,
The third article in my Etsy Success Reading List gives the Artrepreneur's tips for renewing:
http://www.blacksburgbelle.com/2011/06/top-4-interview-takeaways-from-artrepreneur/Here are my thoughts on the subject: "I've seen sellers rely on renewing items listed in their shop to get additional views. If you use my tips, I think you'll find that you can renew less often. Linkeldesigns says, "I often rearrange my photos or take a couple of new photos before I renew, especially if it's something that I think should have already sold. Sometimes a fresh angle makes the listing pop, especially as a thumbnail."
If you are intend on renewing, set up a spreadsheet and keep a tally of how many times you've renewed each item in your shop. Don't just renew on a whim: have a plan in place and give yourself a budget. DesignedByLucinda says, "I add a small amount into the overhead of each listing for renewal costs — so I know it is covered. Adding new items always gets my shop more views than renewals, so my tip is add more product." I agree: listing new items on a regular basis is a much more effective approach."
From:
Etsy Success Tips: Increasing Your Item Views
http://www.etsy.com/storque/seller-handbook/etsy-success-tips-increasing-your-item-views-6806/Hope that helps!
Danielle