After years of not doing much, I've decided to work on my shop and make this a real business. Almost like starting from scratch. A few days ago I re-organized my shop with better sections and put backlinks in on every item. I've seen traffic increase by 50 to 100% already, and I'm getting more incoming search hits than ever before. It's nice to see an easy idea that works out. Now, on to the harder ideas....
Backlinks are covered here:
http://www.etsy.com/teams/5002/etsy-success/discuss/9611192/
You can see one in action on my concrete lightbulb at:
http://www.etsy.com/listing/6444573/concrete-lightbulb-wall-hook-mortar-mix