So I guess I need more help!

[Former_Member]

I adjusted the keywords in several of my listings and tags and have seen an increase in views. I guess I am still not using the best keywords for my items since I have not really seen an increase in sales! I would appreciate any help anyone can give on any of my listings. Thanks!

[Former_Member]

I think one of the problems I am specifically having is choosing which keywords to use. I saw in another thread that you shouldn't choose the super high ones, or the super low ones. So should I be picking the middle ones? Also, should I be choosing specific keywords or more broad ones that maybe more people are searching for? For example I have a three little pigs puppet set. Should I try for really specific words like pig puppet, three little pigs etc. or more broad like finger puppets, hand puppets etc? Maybe if I ask myself enough questions I will figure it out! (not likely but I can dream :))

[GraceEarrings]

Hi Heidi
I am also re-doing most of my shop title so i know how you feel.

I think :
Animal finger puppets
Is a very good one to use.

I searched by typing in finger puppet
& clicked animal finger puppets
Yours came up on pg 1 & 2 items came up on p2
That,s pretty good
The pig puppet was on pg2

I am sure if I were looking for these puppets,
Having the name like,,pig,tiger,zoo animals puppets
Will help me find the right one to buy,
You are on the right track good luck

[Former_Member]

Thanks for the insight grace, its nice to have new eyes looking at my stuff and hearing what words other people would use to search for my items!

[Former_Member]

Heidi,

I chose one of your listings to review in detail:

www.etsy.com/listing/72724743/5-little-ducks-educational-puppets-set

The title for this listing is:

5 Little Ducks Educational Puppets - Set of 5 Magnetic Yellow Ducks and 1 Magnetic Glove

You are using two keyword phrases in the title for this listing:
- educational puppets
- magnetic glove

Only of these keyword phrases is visible in Google search results. The title tag for this listing for Google is:

<title>5 Little Ducks Educational Puppets Set of 5 by SoSimpleSoSweet</title>

Etsy cuts off the listing title to 42 - 60 characters depending on the length of the shop name.

For Google it's a very good idea to place your best keywords in the front of the listing to make sure that it is seen in Google search results. Keyword phrases used in the beginning of listing titles also work better on Etsy.

I tried a few keyword phrases on Google's Adwords: https://adwords.google.com/select/KeywordToolExternal?forceLegacy=true
and came up with these search counts:

FOR "FINGER PUPPETS" AND "GLOVE PUPPETS" (PLURAL) (THE TOP 30)

[finger puppets] 5400 2400
[glove puppets] 880 140
[felt finger puppets] 390 170
[educational puppets] 110 36
[monster finger puppets] 170 110
[finger puppets for kids] 140 58
[finger puppets templates] 140 16
[finger puppets for sale] 140 73
[harry potter finger puppets] 110 73
[monkey finger puppets] 110 73
[dinosaur finger puppets] 110 58
[sesame street finger puppets] 110 91
[christmas finger puppets] 91 36
[halloween finger puppets] 91 58
[family finger puppets] 91 22
[nativity finger puppets] 73 46
[star wars finger puppets] 73 58
[five little monkeys finger puppets] 73 46
[glove puppets for children] 73 0
[finger puppets craft] 73 0
[finger puppets printables] 73 12
[zombie finger puppets] 73 58
[finger puppets for babies] 58 28
[little red riding hood finger puppets] 58 16
[peruvian finger puppets] 58 46
[three little pigs finger puppets] 58 22
[finger shadow puppets] 58 28
[owl finger puppets] 58 36
[homemade finger puppets] 46 36
[frog finger puppets] 46 28

FOR "FINGER PUPPET" AND "GLOVE PUPPET" (SINGULAR)

[finger puppet] 1000 320
[glove puppet] 390 110
[finger puppet books] 140 73
[finger puppet book] 91 36
[butterfly finger puppet] 58 36
[finger puppet theater] 91 73
[finger puppet theatre] 91 28
[monster finger puppet] 46 28
[frog finger puppet] 58 28
[finger puppet gloves] 46 28
[monkey finger puppet] 73 28
[bee finger puppet] 28 16
[bat finger puppet] 36 28
[finger puppet stories] 58 16
[lion finger puppet] 36 16
[duck finger puppet] 28 12
[owl finger puppet] 36 16
[elmo finger puppet] 22 16
[mouse finger puppet] 91 46
[puppet glove] 36 12
[horse finger puppet] 16 12
[dragon finger puppet] 22 5
[spider finger puppet] 16 0
[turtle finger puppet] 22 16
[finger puppet set] 46 28
[cat finger puppet] 28 16
[spider glove puppet] 22 0
[finger puppet sets] 28 12
[finger puppet templates] 480 91
[elephant finger puppet] 73 28



When I look at the keywords that Google suggests I can see that a lot of the searches are for specific finger puppets, such as, "monkey finger puppets" and "owl finger puppets."

Use these keyword phrases in the beginning of your listings, along with other more general keyword phrases from the above lists as well as your own further research using Google's Adwords Tool.

For your listing above, a title with a few keyword phrases should work better such as:

Ducks Finger Puppets for Kids, Educational Puppets, Magnetic Glove Puppets

(I would use this only in the description: "Set of 5 Magnetic Yellow Ducks and 1 Magnetic Glove")

With this new title you would have five keyword phrases:

Ducks Finger Puppets
Finger Puppets
Finger Puppets for Kids
Educational Puppets
Glove Puppets

Use exactly these same keyword phrases in the tags for that listing, breaking up the keyword phrases that do not fit in one tag, into two tags.

For Google, use all of these keyword phrases in the listing description as well. Or use at least the Primary Keyword Phrase one or more times in description.

Follow these guidelines for all of your listings:
- use one to three keyword phrases ine the listing title, exactly as they appear in the keyword research report. Do not break up or rearrange the words.
- only use keywords that you find in your keyword research or keywords very close to what you find if you don't find exactly the words that describe your listing.
- whenever possible, use keywords that overlap other keywords as you see above
- use exactly the same keyword phrases in the listing tags
- use exactly the same keyword phrases in the description

When choosing the Primary Keyword phrase (the one at the beginning of the title), keep in mind that shoppers become much more specific in their use of keywords when they are ready to buy.

[Former_Member]

Thank you so much mary, I am going to copy this to a word document and print it so I can study it. I really appreciate the time you spend helping all of us poor souls try to sell our stuff! I never realized how much you really need to know to run an internet business. I just jumped right in and I am learning all I can. Again, thank you so much!