Hi Etsy sellers,
Brad here, Etsy’s Chief Marketing Officer. I have the privilege of amplifying and championing your work to shoppers and small business enthusiasts around the world.
I am reaching out to you today with a simple message: thank you. Thank you for being part of this incredible, creative, vibrant community that started 20 – yes, 20! – years ago.
Since 2005, over two billion items have been sold in the Etsy marketplace. That’s two billion pieces of your creativity out in the world! Whether you’ve been selling on Etsy for 20 years or 20 days, you have shaped the brand we know and love today. So again, thank you.
While we have always served as the home for creativity and self expression, last year we reaffirmed this commitment by clarifying what belongs on Etsy, launching product labels that make it easier for shoppers to understand your work, and introducing an ad campaign that puts your craft front and center. As we reflect on two decades of Etsy, I’m excited to unveil the next iteration of our brand campaign that spotlights sellers like you - the true stars of our brand story - and provides a behind-the-scenes look at the care and talent you pour into your special items.
In the coming weeks you’ll see this homage to your work across TV and social platforms. A special thank you to Alicia of linguaNigra, Luke of LukeLabel, and Maria of mariaidadesigns for your willingness to participate in this moment and allowing us the privilege of spotlighting your work.
And there is more to come - over the next few months, we'll be making it easier to create, sell and shop on Etsy. Stay tuned for updates like new and improved ways to connect and grow with other sellers in our Community spaces and new tools for collaborating with shoppers on personalized and customized items. We are constantly innovating with your needs and feedback top of mind so that you can focus on what matters most: sharing your special items with the world.
Here’s to you and to the next chapter of Etsy magic.
