Dear Seller Community,
At Etsy, we’re focused on building a marketplace that allows sellers like you to turn your creativity and passions into real, money-making businesses. Last year, active sellers increased their sales by 23% on average compared to 2019*, and in 2021 alone, we showed more than 90 million active buyers worldwide that there’s an alternative to big-box, automated shopping.
Together, we’ve made Etsy the global marketplace for unique and creative goods.
We plan to make significant investments in marketing, seller tools, and creating a world-class customer experience so we can continue this tremendous growth. To support this goal, on April 11 we will increase our current 5% transaction fee to 6.5%.
This change will allow us to make improvements in three key areas:
- Bringing more buyers to Etsy: Last year, we spent nearly $600 million on marketing. This year we’ll be investing even more, including the TV commercials, influencers and tastemakers, billboards, podcast advertising, and email marketing that bring new buyers to Etsy.
- The support you need: We’ll grow our support team by more than 20% this year so you can get help more quickly and easily, including faster email responses, expanded access to live chat, and prioritization of your most urgent requests.
- Keeping Etsy unique: We’ll build on last year’s roughly $40 million investment in the teams and technology that help make our marketplace a safe and secure destination for handmade, vintage, and special items. This year we’ll expand our efforts to remove listings that don't meet our policies and help you resolve issues with buyers.
We’ll also make significant investments in services and tools that will make it easier and smoother to grow your business. For instance, we’ll be launching a new seller app with enhanced features that make it easy for you to manage your orders, connect with buyers, and understand how your business is doing.
These are some of the great things we’ll invest in to keep Etsy a beloved, trusted, and growing marketplace. We don’t take fee changes lightly, and we believe that these investments will enable Etsy, and our seller community, to continue to grow.
Thank you for making Etsy a one-of-a-kind marketplace.
Josh Silverman
CEO, Etsy
We’d love to hear your thoughts on ways we can continue to invest in your shop’s success. Please share your ideas in this survey.
You can see our updated Fees and Payments policy here.
*Based on internal analysis of sales data of active sellers over a 12 month period, as of 12/31/19 and 12/31/2021.
