The following factors combine to determine which items appear and the order (or placement) in which those items are displayed. Keep in mind that these factors are not equally weighted to determine the order of the results.
1, Tag and Title Relevancy
2. Item Attribute Relevancy
3. Listing Quality
4. Customer & Marketplace Experience
5. Recency
6. Shop Location
7. Shop Diversity
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1. Tag and Title Relevancy
First, every item in the results must match the buyer’s search word or phrase. Items that do not match a buyer’s search won’t be included in results.
For example, the search “banana backpack” will only return items that match both “banana” and “backpack” in either the listing tags or titles.
Once the search algorithm finds all of the items that match the search, we also use keywords to determine the order of those results.
Exact phrase matches are stronger than matches on individual words. For example, a search for “banana backpack” would return all items with the words “banana” and “backpack” in the tags or title, but items with “banana backpack” in the title would be considered a closer match.
If a word or phrase in a buyer’s search appears in both the title and tags of a listing, the search algorithm considers that listing more relevant than a listing with that word or phrase in the tags or title alone.
Words at the beginning of titles are considered more important than words at the end.
2. Item Attribute Relevancy
The key information provided in item attributes is considered in Etsy search, similar to keywords in item tags and titles.
When using attributes, select as many accurate attributes as each item has available. This will maximize your item’s exposure in search results.
Using Attributes When Listing an Item
https://www.etsy.com/help/article/952842371193. Listing Quality
To show items that buyers are likely to purchase, Etsy’s search algorithm also considers how well individual items tend to do in search. We call this “listing quality.”
If a buyer clicks, favorites, or purchases an item after they’ve seen it in search results, that action contributes to the listing’s quality score.
Since listings at the top of results tend to receive more buyer attention than those at the bottom, Etsy’s search algorithm adjusts for the expected buyer behavior for these different locations.
Note: New shops and listings have a neutral quality score, which has no impact on placement.
4. Customer & Marketplace Experience
We want buyers to have a great experience when they purchase from a seller on Etsy. Because of this, we consider a shop’s record of customer service and whether it’s in good standing according to Etsy’s policies.
Great reviews, completed About section, and completed shop policies can all help your placement in search. Using the shop policies template will also slightly improve your placement (FAQs and seller details are not factored). However, recent cases and past intellectual property infringement issues can have a negative effect. New shops have a neutral score, which has no impact on placement.
5. Recency
To keep search results fresh for frequent shoppers, Etsy’s search algorithm reviews how recently an item was listed or relisted.
6. Shop Location
Many buyers in certain countries, like the UK, Australia, France, and Germany, have told us that they like purchasing from sellers based in their own countries because they find it to be more convenient and less expensive.
In order to make local items slightly more prominent in search results in these specific countries, we take the location of the shop and the shopper into account. Searches made within other countries do not take shop location into account for search results.
7. Shop Diversity
Buyers on Etsy are looking to explore a marketplace of unique items. In order to meet this expectation, Etsy’s search algorithm works to show results from a variety of shops, when available.
