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Upcycle or Recycle? Thinking about a shop name change.

I have had "Recycled Vintage Jewelry" on my business card and website for 3 years or so, but what I'm really doing is upcycling. I don't think my local customers here don't know what that means, but online, I think it might make a good different to change that word. What do you think? Please convo me on this, because I don't always know when my posts are answered. Thanks!
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