It's been such a strange year for traffic and sales. For myself, a decline in December continued until the end of February. I was down between 70 and 90 percent in revenue YoY from any thirty-day period I'd checked over those few months. Didn't matter what I did. I was tweaking my tags, promoting and posting on social media, listing new products and refreshing product photography. Between mid November and the end December, I had more than 50 new items and a couple hundred expired/renewed pieces.
What's strange is that my views, if my stats were accurate, were mostly up YoY for this entire period. But I had minimal interaction on my items, no inquiries from cutomers, and everything tanked in particular between January and the end of February. I know there are potental factors at play like the forum migration, but my views had still remained up YoY that entire time. Further, these are usually stronger months for me.
At the end of February, there was a sudden reversal... I wasn't doing anything differently. My views are the same as they were in January and February. Still up from the same percentage YoY as well. But now, my revenue is up about 50% from this period last year. It's been steady for all of March.
It really does make a person feel as if things are largely out of their control... it's frustrating. While I'm grateful for the current uptick in revenue I'm experencing, it feels like a very fragile victory. I can't help but be cognizant that things could shift again any time.
I really hope that things pick up for you next month, OP. I'm sorry about the slow month.
