Hi Yvonne,
My learning curve for fb is almost verticle!!
There is an app that adds an Etsy button to your page that when clicked, brings up you Etsy shop :)
I have a person fb page and on that it is possible to make another page that can be used for anything else. I use my for my decals.
Since my page started on 1st Feb, I have reached just over 16,000 people. (People seeing links from friends of friends of likes etc)
It is a really goo dtool to reach people who might not normally see your stuff. I have 58 likes and from these 12,654 people are their friends!!!!!
Trevor