I would recommend to just keep posting and creating content. Then let everyone know you have a blog - Spread the word among friends, family, and ask them to comment and share the link with their friends and family.
Then, let your customers know by adding the link to your social media, etsy shop, website, facebook etc...
There was a time when it was easier, but Alas ! There is so much online content right now that it's becoming harder and harder to get found and to get people to sign up and follow you. But it's not impossible, and quality content will get people's attention and they will come back for more.
Merry Christmas and best wishes for your shop and blog for 2019 !