I have just received my first neutral feedback, too. Although a comment was left with it, I am really disheartened that the buyer didn't message me to discuss the issue before leaving the feedback. To me, the feedback should also be based on how the shop/seller 'deals' with an issue. -The whole selling/buying experience. The buyer left as a comment that the item broke as she took it out of the packaging, but I feel this was partly out of my control, as I don't know if she ignored my advice on how to open the packaging safely to avoid damaging a delicate item. Also, had she contacted me when this happened, I would have happily refunded the £1.00 the ring cost, or sent a replacement, or given her advice on fixing it. -Which ever she may have found more useful. I also state in my policies about how every item currently for sale has been put through numerous tests to ensure durability.
-If a buyer broke/damaged an item due to ignoring the instructions I give about how to treat the jewellery, and then left the negative/neutral feedback, It really is out of my control.
I am so customer-service orientated, I do everything in my power to deliver what buyers want. And most the time, actually at a loss of money.
*sigh* I guess getting a neutral/negative feedback does feel a bit of a kick in the teeth when it is handmade, and you value every sale and feedback you get.
I am so disheartened and now worrying for any other feedback.
Ok, little venting over :P