First, congrats on all of your sales! You have some beautiful jewelry! Here are some thoughts -
- I think your photos have good lighting which many sellers struggle with but I think they could be improved with a change in background. The strictly white background is a bit stark and doesn't reflect the earthy, bohemian, handmade quality of your bracelets. Consider a more natural subtly textured background like linen fabric. In addition, your listing thumbnails are best when you have a close up shot showing off the colour and texture. I really like this thumbnail shot
http://www.etsy.com/listing/77727126/genuine-leather-faceted-turquoise-gold- Your banner could also be improved with a softer less formal type treatment. The background doesn't really reflect the feel of your shop either. Perhaps shoot a close up of some of the braiding in your bracelets?
- Do you sell wholesale? This could increase sales as well.
- I also noticed that many of your bracelets can be customized using various colours of waxed linen. I think it would be good to include a pic of the various colours.
- Consider adding synonyms for bracelet in your listing titles and tags such as accessory or jewelry. Also include the British spelling - jewellery. Look to see what key words your shoppers are using. It's also a good idea to include your shop name in some of the tags.
- Have you considered creating more earrings, cuffs, and maybe even some necklaces? This would easily expand your range and offer a greater variety of price points.
- Do you ship in pretty packaging? Include a pic so customers can see how easy it is to gift.
I think your shop info and item descriptions are friendly and nicely descriptive. Way to use all of your tags too. It takes time but its so worth it!
Keep me posted on any changes! I'd love to see them.
Warm regards,
Lydia
