Because Instagram doesn't easily allow the sharing of posts and has only one clickable link, we have to be creative in how to get our message across.
One of the ways we can do that is by making sure our bio tells our story. It's not a lot of characters but make them count by telling what you do and/or how you do. Study the bio section of shops you admire on Instagram to see how you can change yours and make it work smarter.
