Is anyone else working on goals for 2015 for your shop?
I was having a hard time figuring out what my goals should be other than to "make more money". That's to broad. I wanted to set some goals that were measurable, attainable, realistic, and simple. But I had no idea how to do that.
So I scoured the web for ideas, and tips. I found a site that suggested figuring out what you want from your business. So I wrote down some things that I wanted from my shop. Then I looked at last years stats. I made a spread sheet that showed the views, sales, and revenue for each month with the total for the year at the bottom. From that it was easy to see which were good months, which were slow. I could easily figure out a monthly average for each of the numbers as well.
Next I decided on what I hope are some realistic goals for 2015 for number of views per month, number of sales for the year and average number of sales. I then thought about the best ways to make that happen. I need to increase the number of items in order to increase the views and sales. So I set a goal for how many items I want to have by the end of May. I figure if I reach that goal I can either set another one for the end of the year, or I can decide to maintain that number, depending on how sales are going. I then figured out how many items I need to add each month to reach that goal. Of course if sales really pick up I will need to add more to replace what sells. But that's ok.
I feel like I finally have a set of realistic goals for my shop for 2015. I will see how it goes. Hope this helps others in setting goals.