Oh I also wanted to add to do a search say, turquoise earrings, for example. Look at those shops that are coming up on the first pages or so. See how they're doing their tags and titles. You'll get a lot of good ideas. I just did a search for turquoise earrings and 83,000+ items came up in search. But if you begin to duplicate, not necessarily copy exactly, what those shops are using in their descriptions, then that will help your listings. Make sure you use up all the spaces for your descriptions. That allows search to find you in more areas.