I have some products with search terms that are an exact match. While my product doesn’t show up, products that don’t meet the description of the search do! I’ve got multiple listings, and there aren’t a bunch of other people with competitive listings. I’m paying for Etsy ads. My listings have the key words in the title, in the description, and listed as tags. My products priority seems to go up and down.
This shouldn’t be such a mystery. I don’t have the bandwidth to jump through all the Etsy hoops. We deliver high quality products. Not always on time due to custom builds. But when I look at the crap that fills the page, you would think the search engine is struggling to find recommendations.
Any ideas here?
Your shop isn't indexed. Contact Etsy Support and put Shop is De-indexed or something similar in the heading. You can check indexing by typing a word in the search box under items. If your item doesn't show up, your shop is de-indexed.
Editing: yes, your shop isn't indexed.
My comment was based on indexed shops: Search results here are not necessarily matches for the keywords that are being searched for, unfortunately. Especially if they are ads.
But keep in mind that if everyone on this forum searched for the exact same phrase they would all get different results. Because of personalized searches you can NOT rely on anyone's search results, not even your own, to define how your listing is going to be displayed in search.
Etsy doesn't prioritise exact keyword matches anymore. Search results are personalised according to many factors including localisation and past search history. You can only do the best you can and then pray to the Etsy gods that your listings come up in the search results.
There are a lot of other factors that go into being found in search. One of them is having an indexed shop. You need to contact etsy ASAP and have that fixed. Then realize that the number of sales have a lot to do with this. New shops get a boost in search results to help them get initial sales. Then your items go back to the end of the line and only come up for long tail keywords that there aren't a lot of demand for. The more sales you have, the more potential sales you will have because your items will place higher. And ads don't necessarily help anybody but Etsy's bottom line because they come up when they aren't relevant to the search.
If you're not shipping on time, that's going to potentially hurt you in reviews as well as staying open depending on how many people choose to open a case for non-shipment/delivery.
I do find that it's pointless to look for your own products in search - Etsy has changed to a results model where everyone receives a different host of options. Once your shop is re-indexed, your time will be better spent on other projects.