Variants versus new listings

[SunshineRollers]

Hello, I am brand new to selling on Etsy!

Can someone please explain if I should set up one listing with 8 variants or 8 listings without variants?I sell essential oil roller bottles, they come in 8 scents/blends.

My other question is regarding listing fees. Is it $.20 per listing inclusive of variants? How does this work when items sell? They are custom-made so I can make an unlimited amount, so I am not sure what quantity to set when I set up my items.

Thank you for your advice!

[RandysExoticWoods]

Since you can make unlimited amounts, you can try listing both individual listings and one listing with variations. See which sells better. You will probably get sales from both.

You will get charged a .20 listing fee for each item that sells whether it is from an individual listing or a variations listing. If you have a listing for individual bottles, you will be charged .20 listing fee for each bottle that sells. If you have a listing selling a 3 pack of bottles, you will be charged .20 for each 3pk you sell.

You should set your quantity based on how many you can produce and ship within your stated processing time

[DOKOcreations]

Since you’re a new shop, I would definitely recommend using separate listings for now. It will help to make your store shelves look less bare than just a single listing with variations. Also, by making separate listings you can experiment with different titles and tags for each. It also allows you to try a few different ideas for your thumbnail picture and see which one grabs the most eyeballs.

[OneEyeCatStudio]

↑ ↑ ↑ ↑ ↑ ↑  very good advice.

[BravoCreatives]

@SunshineRollers For SEO, it's better if you create 8 individual products. The key is to ensure that all 8 products have different titles and different keywords (at least 8-10  of keywords should be different). You can even create 8 distinct products and one, for instance, that includes all 8 variations – that's also acceptable. The more products you have, the better it can be for your SEO and visibility. Expanding your product range can attract a wider audience and increase your chances of being found by potential customers.

[SunshineRollers]

WOW you guys are all incredible!! Thank you so much for the quick and super helpful replies  
I will try this right now.... thanks again!!