URGENT – Store default language change blocked since Friday, June 28

[SiculaMaiolica]

Hi everyone,
my name is Omar and I’m the owner of the SiculaMaiolica shop. Since Friday, June 28, I opened an urgent request because my store’s default language is still set to Italian, even though 100% of my listings and shop content are written in English manually.

Here’s what’s happening:

• I get zero organic traffic

• My listings don’t show up in English search results

• The algorithm treats all my English content as a secondary translation, which kills my visibility

I’ve contacted Etsy more than 10 times (via ticket, email, Twitter), but I’ve received no real help.
I was told that only the Etsy technical team can change the default language from the backend, but everything is still stuck.

My shop is basically blocked and I’m losing valuable time.
I kindly ask if any Community Makers or moderators can help escalate this to the correct support team.
I’d be very grateful for any advice or support.

Thank you in advance!

Tagging some active users who may have insight or can help escalate:

[NanaLetha]

You have to change the language yourself. Etsy will not do it for you.

[SiculaMaiolica]

Hi again, and thank you for the reply.
I’ve already spoken with Etsy Support and I was told that only Etsy staff can change the default language from the backend.
I manually translated 100% of my listings and shop content into English, but Etsy still treats Italian as the main language, which is killing my visibility.

I kindly ask a moderator to escalate this to the right support team. I’ve contacted Etsy over 10 times (ticket, email, Twitter) with no real help so far.

Thank you in advance.

[NanaLetha]

I can see everything in your shop in English.

[SiculaMaiolica]

Thank you for checking, but the issue is not what buyers see — it's how Etsy's system treats my listings.
The default language of my shop is still Italian, even though I manually translated 100% of my listings and shop content into English.

When the default is Italian, Etsy considers English as a secondary translation, which severely affects visibility in international searches.

I currently get zero visits from Etsy Search, SEO, Social, or Direct. Only the Etsy App shows visits (which I believe are my own).

Etsy Support confirmed that only the backend team can fix this. I’ve opened 10+ support requests since June 28, but still no help.

Please, I kindly ask a moderator or Community Maker to escalate this to the right internal team.

I really want to start selling internationally, but my shop is blocked by this technical issue.

Thank you again.

[SiculaMaiolica]

Thank you for checking, but the issue is not what buyers see — it's how Etsy's system treats my listings.
The default language of my shop is still Italian, even though I manually translated 100% of my listings and shop content into English.

When the default is Italian, Etsy considers English as a secondary translation, which severely affects visibility in international searches.

I currently get zero visits from Etsy Search, SEO, Social, or Direct. Only the Etsy App shows visits (which I believe are my own).

Etsy Support confirmed that only the backend team can fix this. I’ve opened 10+ support requests since June 28, but still no help.

Please, I kindly ask a moderator or Community Maker to escalate this to the right internal team.

I really want to start selling internationally, but my shop is blocked by this technical issue.

Thank you again.