The "Add To Cart" button in search results HAS GOT TO GO.

Unless you have WHATEVER A CUSTOMER needs to know in the first 40 CHARACTERS of your title, and someone uses that "add to cart" button in search...you are going to get a disappointed customer. Or a bad reveiw because whatever they thought in their brain isn't what the item actually is. The photos are not even shown, just the first one. The whole idea of how that works needs redoing, guys. Especially when you are making things of a particular size. The add to cart thing MIGHT work if it is something you have bought previously, but it does NOT work for first time purchases in most cases. Because the add to cart button does NOT take you to any description or even show all of the title. This is a BAD IDEA for handmade items.

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Chrysalism
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Re: The "Add To Cart" button in search results HAS GOT TO GO.

It also makes search look super messy- most listings don't have the button because of variations, so they are peppered randomly throughout the search results which is just not aesthetically pleasing IMO

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Re: The "Add To Cart" button in search results HAS GOT TO GO.

I agree it looks tacky and can cause problems. Thing is, Etsy doesn't care about whether or not it's good for handmade (they don't care about handmade), or the description had something the buyer needed to know, or some other detail. Etsy is testing a way to get people buying things and checking out quicker.

Someone types in 'gift for baby girl' and clicks 'add to cart' on all the ones they like. They read the title, see the pic = ok everything they need to know. Remove the ones they don't want and their shopping is done. It's a vending machine approach but then Etsy wants to prioritise products that don't require explanation. They want us to sell things that barely even require a title. 

If it ends up bad for your shop, Etsy doesn't care. For every shop that falls behind from poor reivews (even if the seller was not at fault) there are half a dozen other shops to take it's place. This is thunderdome and the best shops are the ones that can pump it out in the easiest-to-understand way possible. Apparently.

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