@lloBelleDesign
You are repeating words in your titles, which lowers your ranking.
You are not using the keyword phrases in your title in the first sentences in your description, which now helps your page to get found.
You only have 4 tags on your valentine pillow. Two of them are single words, and one of them is Rectangle, which does not apply to a heart shaped pillow. When people search rectangle and find your pillow is not a rectangle. They hit their back button, and your ranking slips a little. When a lot of people have done this, it sinks so far it cannot be found. None of your tags contain the word pillow or Valentines Pillow, so you are not showing up in the search engine for the terms that describe WHAT you are selling.
Etsy lists the top 15,600 results. If you are ranking below that, you won't be found. Also, most people will only look at the first 1 to 3 pages, then if they don't find what they are looking for, they will try a different search. Only people who already know your store name will search by your store name. I never waste a tag with my store name. I would rather get another keyword phrase in there that describes that particular product.
Tags and titles are the two most important things that get you found in the Etsy search engine.
Read the Etsy Seller Handbook articles (linked to at top of this page) on how Search works.
Use all 13 tags you are allowed, and make them unique for every product. Tags should contain 2 or 3 words. They should never be a single word. If you use the same few tags on all your products, you will only be found for a few keyword phrases.
If you search for your store name, a dropdown will ask you if you want to look for stores that contain your shop name, and that should go right to it if you are indexed. You've had some sales, so you must be indexed,
But just being indexed does not guarantee you will show up for a particular search phrase, depending on how your SEO is ranking. "Valentine's Day Pillow" has 31,808 results, but you will have to rank at least 15, 600 to be shown on Page 250 of the results, which hardly anyone will go to. 250 pages is the maximum that will show for any search phrase. To get on the pages near the beginning of the search, you will probably have to rank in the top 200 results. I'm not sure, but I think each page shows about 40 or 50 results.
If you follow the recommended search practices Etsy recommends, you will likely rank above 90% of your competitors.
