I noticed mine was like that a few days ago. I really wish that Etsy would focus on fixing things that don't work well instead of rolling out changes that undermine individual shops.
If the goal is to look more like Amazon, they missed the mark. On Amazon, a buyer can scroll to related products at the bottom or click the shop name in the listing to go directly to the storefront. Etsy, on the other hand, has almost hidden the shop link above the four thumbnails at the bottom of the page, essentially taking that choice away from buyers. That doesn’t serve buyers or sellers well.
It feels more like an attempt to keep buyers in Etsy's ecosystem instead of allowing them to be part of a shop's system—to control browsing, ad exposure, and buying patterns. Since Etsy went public, it’s clear that every change ties back to revenue, and this test fits that pattern.
Taking away the ability for a buyer to easily navigate to our shop pages creates confusion for returning customers who do want to get to our full shop pages. For many of us, our shop homepage—complete with branding, sections, and story—is an important part of how buyers connect with us. Taking that away means many customers may not even realize there’s a whole shop behind the listing.
