But why?
They have not disclosed the reason to us.
My theory, and it is just a theory, is that most items sold here are under 20.00.
And I see this not only here, but at craft shows I take part in. My under-20 items sell the most. People are much more likely to spend money if it's below that threshold.
So... it could be that Etsy doesn't want to show the above-20 price because they are afraid it'll scare off the buyer. They want buyers to put things in carts w/o looking at all the details, AKA helping with impulse purchases.
But once the buyer has it in their cart, they might be more likely to purchase it because at that point it's already almost theirs, psychologically speaking.
In other words, once in their carts, they might find it harder to resist hitting that BUY button.
No idea if that's actually what's going on here, but if I wanted to nudge someone towards buying stuff, I would do the same.
