Once shop name is changed, how longs does it redirect from old name?

[France]

Hello!
I want to change my shop name, it's simply France at the moment and I think a lot of people (not French speaking) think that it's a shop located in France (I'm located in Australia, so I'm thinking FranceCraftsAU or something).
I'm getting tons of visits and no sales and I don't think my items are that bad, though some pictures need redoing, I've been working on that.
I've had my shop since 2007 but haven't been active from 2008-last March (2022). I'm also looking into opening shipping outside Australia.

I just got a bunch of business cards made up using "france" as my shop name, so I'm wondering how long the redirect would be in place for, is it a matter of weeks, months, a year, two years? 

I'm also torn because I love that I was able to nab my name as a shop name. 

Any advice/suggestions/information will be greatly appreciated. Thanks !!

[CappuccinoLace]

I believe it's a month

[givemeacrown]

It might be forever? Hopefully someone who has changed a shop name a while ago can test it and confirm or deny that.

From the shop name change page it says:

"All links to your shop continue to work, and no one can use your previous shop name.
Your shop will have a new URL. Links to your previous shop URLs will redirect to your new shop URLs. We use 301 redirects to help maintain your search engine rankings after the change.

We let people know you changed your shop name.
For 45 days, this icon [an image of two shop icons] will appear next to your shop name on shop pages, your profile, and shop search results to let people know you recently changed your shop name. People who purchased from your shop under the previous name will always see your previous and current shop name on their receipts and transaction pages."

[CappuccinoLace]

It's not forever. I've done it.

[France]

That's exactly what I'm hoping, that someone can confirm. I read old messages, nothing was definitive, some said "for a while, not forever". 

Now to find a name, a friend suggested to not use my name at all to avoid any geographical confusion.  

[TinTeddy]

My vintage Etsy shop was originally called TinTeddyVintage in 2012.  But not long after starting it, I bought the domain name www.AntiqueDogPrints.com and pointed it at the Etsy shop.  And I changed the Etsy shop to AntiqueDogPrints to match.

I just tried searching Etsy for "TinTeddyVintage" and it bought up my dog print shop.

And when I tried using the URL for TinTeddyVintage...  again I arrived at the dog print shop correctly.

So it works and people using your old name will still find your shop.

[CappuccinoLace]

weird, mine doesn't redirect anymore.

[TinTeddy]

I just noticed. When I go to my dog print shop, the URL still says TinTeddyVintage.

But on your shop, the URL says CappuccinoLace. 

Did you change the name, or did Etsy require it for some reason?

I am curious now as to why this might work for some name changes and not others.

[CappuccinoLace]

@TinTeddy  Your profile username for that account is TinTeddyVintage.

https://www.etsy.com/people/TinTeddyVintage

The shop url is antiquedogprints.

I changed it. I'm pretty sure I did. I'm sure it was something else, I remember going through the redirect process.

I'm now doubting myself because I can't remember what it was.

[TinTeddy]

I am seeing this as the URL -

https://www.etsy.com/uk/shop/tinteddyvintage

[France]

Ah, that's interesting!
your personal profile, Deborah, has this link
https://www.etsy.com/au/people/TinTeddyVintage
so I assume my personal profile will remain as "France" and my shop will have whatever name I finally settle on! 

@CappuccinoLace now we need to find out why yours didn't redirect!

[CappuccinoLace]

@France  It did for a while, and perhaps it always will, I just can't remember what it was.

[VibeEnvy]

I changed my shop name in January, old links still work:)

[SewInspiredByJapan]

I think Etsy will redirect for 90 days; however, you can always put your old store name in your tags forever (although given your current store name that may not matter since it's rather vague and generic).  I changed my store name after being "live" for about six months, and kept my old store name in my tags for about six months, then deleted.  Changing the name did not affect my sales.

[PillowDetails]

Maybe the rules changed, but years ago - maybe around 2013? - I changed my shop name - and it automatically redirected for several years, that I noticed.