Titles need to literally state what you are selling in searchable keyword phrases. The first phrase in the title needs to say exact what you are selling.
Example:
"Metallic Butterfly embroidery pattern with Stitch guide, PDF digital download, Fun geometric aesthetic craft project"
Tags need to be 2 - 4 word phrases or collections of words that literally describe the exact item for sale. Don't repeat words unnecessarily. Don't use single words. Don't use words that don't literally describe the exact item you are selling.
Some examples:
"digital download", "instant printable", "geometric hexagon", "embroidery pattern", "aesthetic home decor", "easy craft project", "easy simple beginner", "stitched picture", "needlework sewing", "modernist design", "hand painted art", etc.
https://www.etsy.com/legal/policy/search-advertisement-recommendation/899478564529
