Hey There!
The Message response rate counts initial messages from all Etsy members, both buyers, and other sellers. This is because fellow sellers could be potential buyers for your shop. If it's not a spam message it requires a response within 24 hours. If it is a spam message you can mark it as such and it won't count towards your score. Please note that you also meet a minimum of 5 orders and $300 in sales during the 3-month evaluation period.
Thanks!
