I've been actively selling on Etsy for almost 3 years now. Starting 3 days ago, no one favorite any of my items anymore, and people either buy or not buy, no favorites. I am just wondering if this is a system glitch that no notifications are sent to me when people favorite my items? My conversion rate has doubled and gone up to 11% ever since, I received 14 orders in a row with completely no favorites which has never happened before. Is this happening to anyone else? Or could it be a change in Etsy's algorithm?
Etsy's algorithm is always changing, and they have told us they are making more changes than usual right now. A conversion rate of 11% is fantastic, so whatever you are doing, I'd keep doing it. The average seller is at 1% to 3% and a conversion rate of 5 or 6% is considered to be pretty good. Double digits are quite rare.
Although, after looking at your prices, you can't be making much profit on a POD product with the deals you are offering. If you actually live in Canada, why don't you ship to your own country?
I don't pay much attention to favorites. They rarely buy anything and never use the coupons I send them via Etsy's newsletters. Not ONCE. If they are a ranking factor, I think it is a very small one.