Etsy Ads Discrepancy

[GratitudeGaze]

I am experiencing a huge problem with Etsy ads. It looks like the reporting is at least doubling the results. For example, it shows I sold an item 11 times this year while I only sold that item 4 times in total. Is anyone else seeing the same issue? Also, my ad spent went up by 1.5x while the  data is inaccurate. 

[BootifulLabels]

Etsy Ads doesn't charge based on sales, only on clicks.  You may well have had 11 clicks on an item and only sold it 4 times out of the 11.  Personally, if I got 4 sales from 11 clicks on an ad/item I'd be quite happy with the result.

[SunnytyDE]

Maybe she means the ad statistic where it shows on the individual items. They seems to be off all the time. 

@GratitudeGaze  on one item I have it shows incorrect data which I believe is actually for another item. A few months ago it even showed the wrong thumbnail picture on the ad screen for that particular item. 

[CappuccinoLace]

Etsy Ads will show which ad is attributed to sales. It doesn't mean that item sold 11 times, but you had 11 orders attributed to that Ad.

https://help.etsy.com/hc/en-us/articles/360034223613-How-to-Review-the-Performance-of-Your-Etsy-Ads?...

"When a shopper places an order as a result of interacting with one of your ads on Etsy, it counts as an order from an ad. Orders are attributed to ads when someone interacts with an ad and then buys any item in your shop within 30 days."

[LeLightFantastique]

Yes this was my thinking on it too.

[GratitudeGaze]

Thank you for explaining this. Makes sense but also confusing. It is hard to see what is actually working. 

[AWilliamWrightDesign]

I’m having this happen and the explanation does not make sense to me. How could there be four orders for an item but it only sells twice (which is my case)?

[BagmakerSupply]

@AWilliamWrightDesign: The off site ads page has links to each order attributed to that listing.

Where is gets confusing is that if I click on an offsite ad for your Product A today, but buy Product B instead, the order will be attributed to Product A because that is the ad that was clicked on. If I come back in three weeks and purchase your Product C, the off site ads reports will still show the ad for Product A as the source.

[CuddleSleepDream]

Etsy credits your ad for any sale that takes place within 30 days of someone clicking on the ad.  Sometimes a customer clickd on an ad and buys a different one of your items within the 30 days.  So you do get a sale but not necessarily of the product you advertised.

[AWilliamWrightDesign]

Ahhhhh, I see now. Thank you for clarifying. 

I guess this mostly reinforces my desire for more metrics in the ad data. Such as, how many times an ad leads to favoriting and following (since most of my customers like to favorite my listings and then vacillate for weeks before a purchase.) Without that data, the ads look much less successful than they probably are. 

[NanaLetha]

@CuddleSleepDream  What you are describing is only for Etsy off-site ads not regular Etsy ads.

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