@Voogs if the only category is 'lanyards', that's where you put it. Sometimes Etsy changes categories and automatically moves our listings over. Annoying I know but not a lot we can do about it.
When you say it reverts back, do you start typing and the system auto-fills the category? Try continuing to type the whole category you want and then hit enter.
Buyers purchase according to their preferences ... you say these are for women, but who's to say they won't appeal to any gender.
We will all be 'celebrating' Christmas soon enough. Most online buyers are already purchasing, as you would know being a seasoned seller. The 'gifts for her' is such a broad search term. I think most buyers that don't put in something more specific are just window-shopping, looking for gift ideas. If they were looking for lanyards, they would put that in.
I did take a look at your shop. When I think of a lanyard, I think of a robust thing with a fabric strap for a name tag, swipe card, ID or keys. I don't think of your beautiful delicate almost necklaces.
