I am the captain of a fledgeling team and I will say it has been very hard to keep people engaged. I have a few leaders and we all take time everyday to post and get people engaged, but it can be difficult and disheartening when people don't participate. But, hang in there this group will take off when there is more people joining.
Remember as sellers, we're often bogged down with our shops, lives, social media/marketing, and of course real life so teams sometimes get put on the back burner unless we have a question, problem, or need to promote something.
How about setting up some topics to discuss based off the Merchandising Desk monthly blog posts? Or more specific Vermont themed threads, how to get on Made in Vermont? Is the weather effecting your creativity? etc.