I need help with tagging

[Former_Member]

I am not sure but I have this listing and tried to see if I can find it but could not. I think my tags are not good. Could someone give me suggestions?
https://www.etsy.com/listing/116915875/wine-glass-charms-for-bridal-party-faux

[Former_Member]

Ruth Newman from Allimade says

I am not sure but I have this listing and tried to see if I can find it but could not. I think my tags are not good. Could someone give me suggestions?
================================

This request for assistance raises a number of basic questions that need to be asked in order assist as the information obtained from asking them in important in identifying why something was not able to be found when looked for.
The product;
http://www.etsy.com/listing/116915875/wine-glass-charms-for-bridal-party-faux
Wine glass charms
leads one to wonder how it was being identified when being looked for. Were they be looked for as a listing of:
Wine Glass Charms?
http://www.etsy.com/search?q=Wine%20Glass%20Charms&order=most_relevant&view_type=list&ship_to=ZZ
if so there were over 10,000 listing for them that means over 250 pages of them.
If that was the case what were the expectations of the person making the listing. Did they expect some one to sort through over 250 pages of listings to make a choice from?
If so was that a realistic expectation?
I can only answer that based on my own criteria of looking for things. For me I am not going to look past 4 or so pages. Period.
That means that for me either something will look appealing to me with in 4 pages OR
I will re-phrase my search to better identify what I am looking for with the objective of having a list generated that is both shorter and more specific.
Such as? Adding the word Wedding to my search string so that it will find Wedding themed Wine glass charms.
http://www.etsy.com/search?q=Wine%20Glass%20Charms%20%20weddings&order=most_relevant&view_type=list&...
which gives me a bit over only 1000 listings over some 50 pages. Certainly an improvement in my results of looking for something but in this case as to my criteria again, some 46 more pages than I am willing to look at.
What again did the person creating the listing expect one to do when looking for a Wine Glass Charm?
If the expectation was to again better identify what is being looked for them the description of the item being looked for has to better reflect what is wanted.
Say for example that I as one looking for a wine glass charm and not willing to sort through even 50 pages and frankly I as a potential customer am not willing to sort through 50 pages, I would determine that Pearl Beaded Wedding Wine Glass Charms might be nice.
So I look for them.
http://www.etsy.com/search?q=Wine%20Glass%20Charms%20%20weddings%20Pearl%20Beaded&view_type=list&shi...
Does any one find fault with my choice of terms as applied to this search? Is there any objection to looking for a pearl beaded wedding wine glass charm?
How I obtained those words is at least open for question. One answer is that in looking at picture from previous searches I saw wine glass charms that indeed were pearl beaded.
So to filter out those that might look like that I created a search that gave me a list sorted out from the original some 10,000 plus listings to those that resembled my request. And that came out to one (1) page of some 22 listings. I personally can handle that and this style caught my attention.
But where is the listing of the originator of the request for assistance?
It should be one of the 22 listings on the 1 page of results of my search?

I can see from the picture on the listing that it is indeed a wine glass charm!
There are beads on it and they consist of white pearls.

So why are then not there?

That starts with looking at the description of the product. If you look closely the description of the product should be able to paint a verbal picture of the listing that is being presented.

AND no where in the description does it indicate that what is being listed is a white pearl beaded wine glass charm with round hooked ends to the wire so they will not come apart.

The product description does talk about weddings, brides and grooms, Champagne Glasses and parties, but none of these things are for sale.
That is a problem. The information in the listing does not have enough descriptive data in it to create a verbal picture of a wine glass charm with round hooked ends and white pearl beads.

And as the tags are a listing substitute for the description and the tags should also be able to create the same verbal picture as the tags are the part of the listing that is searched, the tags for this product also do not contain the words Pearl, Beads, White, Silver wire, round hooked ends or much of anything that actually describes what is for sale.
And as I a potential customer might very well not want to look at some 10,000 plus listings in order to filter out what I am interested in but instead use a search engine to front filter out from the 10,000 plus items listed just those that generate interest to me, I am going to try to describe what I want to see verbally. I will create my own verbal picture of what I want to look at.
And no matter what is listed for sale, if the party making the listing has not described the listing and has not used the Title and Tags to describe what is listed by creating the verbal listing, the listing and my description will not match and it will not be found. No matter how nice the picture is or how well the picture shows the product.
Because it is not the picture I am looking at but the wording used for Title and Tags.

So if you take the time to write a proper description and when you read it, the wording describes what is being listed. Than the tags you want to use will come from the description.
And that should aid your product in being found by some one looking for something LIKE the item you placed up for sale.

[Former_Member]

I never heard of a wine glass charm so im not entirely sure how to tag it but I can tell you that I still dont know what it is based on your pic. The items are so close in color to the background that you can barely see them. It looks like a plain white pic to me and I wouldnt even notice it on a page.

[NewAvenue]

Have you tried Google's Adwords Keyword tool, to get an idea of what people are searching for? This is a very helpful tool, check it out if you haven't already.

Also like Andrea said, the pictures could be taken using a darker background to bring out the details, pictures are usually what sells an item. Hope you find this useful.

[Former_Member]

David,
One of the things that MUST be remembered about tags is that they are the terms that are searched and yes that is the purpose of using Googles Adwords Keyword tool. But they are also the words that must effectively describe the product you have for sale.
For if they do not, and some one lands on your product through an Adword recommended term and that term has nothing to do at all with the product found, then the effort was wasted as the person looking will just klick back off it or if on a list of similar things found will ignore it.
And what ever the picture looks like won't make the least difference at all.

People looking for things using a verbal description to match and find them with, will not look at things that do not match.
That is not the purpose of searching.

Browsing might work that way, but browsing is more of an entertainment function to be accomplished with the objective of passing time.

You can not write a business plan that includes browsing as an effective medium.

You must dedicate yourself to being found by some one wanting a product like the one you are offering. If you can not accomplish that, it can not be sold.

[NewAvenue]

Guess I should have been more thorough in my post, I was assuming Ruth could find more descriptive words for her product by using Adwords. That's the point I was trying to get at.