To get more targeted traffic to facebook you need to link all your accounts together. LIke your pinterest, twitter, relative sites you participate in etc... Let them know you have a facebook. When you make a sale include a business card or two with your fb page listed on it. The more you are on social media, the better. Don't "live" on etsy. You can only relist so much without driving up your prices. There is only so much you can do to promote yourself within Etsy. There is a whole world out there not on Etsy, and if you can find your target customers, you have it made.
I do SO little advertising here within Etsy. I let Etsy take care of advertising within Etsy. If you get listed in a treasury, share it on your blog, your twitter etc. All I'm saying is don't focus solely on Etsy. Get out there.