We've all been there, getting 70+ visits to your shop but you just can't seem to reel in the sale. Or maybe you just opened shop and you've yet to get a single visit. Here's some tips I give my clients in building their brand and getting noticed:
1) You need to establish a following. Sign up for an Instagram if your work has lots of picture opportunity! Get a Twitter if you're more inclined to write a few snippets of production! Believe it or not, people like to know what happens behind the scenes. It helps answer the 'how legit is this business' that most all potential customers are going to ask themselves before buying from you.
2) Give things away! Sounds counterproductive, right? Well, you'll actually be doing two things by running a giveaway. For one, you'll be networking. If people see proof of your good work they're more inclined to return to you when they need something else. Second, you'll be increasing your views/favorites and building a social media following if you run this correctly (i.e. use your social media "reblog/retweet to enter the contest!" dialogue.
3) Tags! Yes, you know you need tags. But make sure you use every single one that is available to you! From what I have gathered from Etsy, your listing is ranked among others depending on how complete all the information is (i.e. choosing primary colors/materials/etc) and will affect how far up it shows when someone searches a tag you've used. Correct me if I am wrong.
4) Give coupons/discounts. Why? Because your shop needs reviews. If I am given a choice between two listings, one looks slightly more professional than the other, but the more unprofessional one has 100+ more reviews than the other than I'm going to go with that one. Is it unfair? Yep, but that is how selling goes.
5) Get active in the community. This is probably why a lot of you are here. You need shop favorites and being in the community is how you get them. There's no shame in that, that is what most all shops do to get their favorites.
6) Start Networking! Find some businesses or Etsy shops to follow and they'll more than likely follow you back on your social media. You can follow me on Facebook @MalloreeEady (the brand page, my personal account won't help you much aside from cute puppy pictures) and I will reciprocate the follow. Added bonus, you'll get tips like these on your feed.
7) Review your branding. This is a critical part of your business! This is what people will remember about you, and how they will think of you when they see your products. If your competition is well put together and you're not, then you may need to step back and rethink your approach. For a limited time only, you can use coupon '30OFF' in my shop and get absolutely an item in it for 30% off. Hopefully, this will help some of you!
