Welcome! Thank you for joining and hoping for your shop success!
It is a battle, vying and trying to be seen in a sea of other 'stuff'... You are on the right track, join Pinterest, create an account there (ps. match your etsy shopname to your pinterest username if possible).
Also try joining Wanelo too, I am marketing there and it is producing results, better than Pinterest it seems. I also wrote a guide to Wanelo just posted...
Gratz on your sale and to many more, love your bow ties!
→ Michael Taylor