This is (a slightly edited version of) what I recently wrote on another forum thread:
Pattern is simplistic. That has both good and bad points. For the good, it's the same back end, so you don't have to keep track of your inventory in other places. You list a new item in one spot, it automatically is in the other. Your orders are in the same place and fulfilled the same way as your Etsy orders, so nothing new to learn and nothing extra to do. You really don't have to spend a whole lot of time maintaining your website.
For the bad, you can only do so much with Etsy's templates and lay outs. You don't have a lot of control over your website design. You will find it much more restrictive than Shopify. I realize Shopify has so many options as to be overwhelming sometimes, but Pattern has so few options, it can be frustrating sometimes!
Also, keep in mind that Etsy has made no improvements to Pattern in years, so know that what you get is probably all you'll get. And Etsy Support sometimes is helpful in Pattern issues, but often seems clueless.
Is there anything you like about Shopify that Pattern won't offer? Is it worth giving that up? Pattern works well for some sellers. I'm just trying to give an accurate portrayal of it.
BTW, love your flowers!
