The Very first Search engine was called the Phone Book.
There were many different kinds of Phone-books, The white pages listed people and the yellow pages listed businesses.
Every business was listed for free, set in alphabetical order according to topic. On every page in the phone book, at the very top of the page was a " Title " with a "keyword"
The phone-book used Keyword titles to help you find what you were looking for quickly.
By placing "keywords" in this titles a person could flip through the pages looking at the title keywords and in alphabetical order they could find anything they wanted very quickly.
Many businesses paid thousands of dollars to have a full page ad running to attract more customers, other businesses who did not want to spend money, Even went as far as changing their business name to start with the letter A
AAA Towing, A+ Auto Sales, Aaron's Furniture~ just to name a few. As the phone-book listed business in alphabetical order by making your business name start with an A, you were first one the list and got more calls.
The Phone-book is not used much anymore, but your webpages and advertisements and Facebook posts, and video's are all using the same system as the phone-book did.
Today's Search Engines work exactly the same way!
When you have a Store set up with the wrong keyword's and title's or tags your chances are very slim that potential customers can find you.
When you hear " Tags" or "keywords" or "titles" ~Just remember the phone-book.
Think to yourself,... if you were looking for your product listed in the phone-book, what keyword at the top of the page would you look for ? Use that as a tag. Or use it to Title a product. This way people can find you.
If you name your store or your items with words that nobody is looking for, that is exactly who will find it... Nobody
The most common mistake Business owners make when building a website or uploading a video, is using a business name as a title instead of what they offer.
~~~Part 2 Coming
